Wrestling with a Pandemic

Baker Landon '17, a digital communications graduate, talks about working for World Wrestling Entertainment as a creative services talent coordinator and creative writing assistant on the NXT writing team.

Combine creativity and tech skills to gain a career edge.

Design mobile apps, develop advertising campaigns, create branded identities, and develop start-ups and e-business plans. As a Lebanon Valley College Digital Communications major, you'll combine art and science to become a master of technology—for today and tomorrow. Gain hands-on experience with industry-standard software, mobile devices, and 3-D printing. Concentrate in one of six areas: business technology, communications, design, programming, user experience, or videography.

According to College Factual, Lebanon Valley College’s digital communications major is among the top 10% most focused and top 10% high-paid graduates in the nation. Recent graduates have been hired as graphic artists, interactive media specialists, and marketing coordinators in places including Baltimore, Boston, Charlotte, Chicago, London, New York City, Orlando, Richmond, and San Diego.

How We Do What We Do

The LVC Maker Space

LVC’s Maker Space provides students with open access to experiment with digital fabrication equipment such as a 45-watt laser cutter, 3D printers, digital scanners, and other tools and equipment that support the needs of students in interaction design. Digital fabrication equipment/maker technologies have made interaction design and physical computing much easier, enabling students to learn CAD/CAM, to readily and easily fabricate objects, to control them with microprocessors, to gather data through input and sensors embedded in these objects, and to collect and make this data available on the Internet—paving the way for students to design and develop the smart objects that will form the Internet of Things. The maker space creates an environment that supports and incubates innovation, and knowledge sharing, and affords innovative and technology-focused entrepreneurship.

Usability Lab

Run by the Department of Design, Media, and Technology, the LVC Lab provides space for students to learn and run usability research. Funded by a grant from AT&T, the LVC Usability Lab helps students research their designs and projects. They also conduct research on the sites, apps, and digital products of local businesses. Students even have published scholarship on usability.

Studio Lounge

The studio lounge, Clyde A. Lynch 119, is an exclusive area for Design, Media, & Technology students. Digital Communications and Interaction Design majors can come together to plan projects, collaborate with peers, and utilize available resources such as our vinyl cutter. Surrounded by student work, portfolios from students of prior years, lounge seating, and walls made of erasable whiteboards, students in the department benefit significantly from this collaborative space and get to know their classmates in this personalized setting.

Human-centered Design

Have you ever pushed a door instead of pulled it? Clicked on a tab on a website and found information that you didn't expect to find? How about flipped the wrong light switch? These issues occur because the designer did not center their design around the humans who use these objects.

Human-centered design focuses on understanding the wants and needs of individuals. Our DigiCOM and Interaction and Experience Design (I.Ex.D.) majors create ideas that work for users. Whether it's designing a new app, creating an experiential advertising campaign, designing a smart object or wearable, or building a new website, everything starts with learning about the user.

By combining human-centered design with prototyping and interactivity, students create solutions for the digital world.

  • Combine business, communications, computer & data science, design, and user experience make and build projects to share with prospective employers
  • You'll get the full attention of faculty throughout the program—a benefit you won't get a larger schools
  • Work closely with faculty to develop career plans, create portfolios and résumés, and develop and showcase course assignments to find internships and prepare for the job market.
  • Gain professional experience. Class projects often involve working with and solving problems for local and regional clients, such as The Hershey Company and Armstrong World Industries.
  • Explore the interrelated elements of communication, business, design, and computer & data science in a setting that emphasizes design-thinking to solve communications problems.
  • Practice usability testing methods to create more effective communications programs and projects.
  • Gain real-world experience working collaboratively with the student-run Kalo Creative ad agency, VALE Music Group, and annual Flying Dutchmen Ale projects.

The interdisciplinary education that I received in this program was undoubtedly the number one factor which prepared me for my career in the startup world. It paved the way for me to become a successful contributor to my team—from design skills, to business knowledge, to user experience.

Customer Success Advocate, Digital Onboarding, Michigan

Devon Malloy '19