True marketers don’t simply create ads or sell products; they know how to maximize the flow of goods and services from producers to consumers. You’ll also need to excel at digital marketing, business analytics, data management, social media marketing, and online marketing.
Our marketing major will teach you all this and more through classes that develop you into a well-rounded marketing professional. You’ll be the brains, then the boss.
Learn More About the Program
LVC’s ACBSP-accredited marketing program encourages you to focus your studies through classes in digital marketing, business and marketing analytics, management information systems, professional ethics, organizational communications, consumer and organizational behavior, personnel selling and sales management, online marketing, e-commerce, and persuasive writing.
The Four Marketing “P’s.” Achieve Success.
You’ll learn the psychology behind consumer purchasing. Why? When? How often?
You’ll learn to optimize your business’s pricing strategies using data and analytics.
You’ll remain on the cutting edge through courses such as Online Marketing and E-Commerce Innovation.
Learn to promote a brand through courses like Personal Selling and Sales Management and promote your business through participating in the Glo-Bus: Global Business Strategy, where you’ll be part of a student team competing in a simulated, real-time business environment.
The 5th “P”: Progress
Our coursework enables you to earn your LVC MBA immediately after graduating to increase your marketability—or return after you begin your career. You can earn your LVC MBA in as little as a year online.
See the World
Marketing is a global discipline that will enable you to follow your dreams around the world. You can be prepared to succeed in a global economy through participating in one of our several semester-long or summer international study abroad programs.