Marketing
True marketers don’t simply create ads or sell products; they know how to maximize the flow of goods and services from producers to consumers. You’ll also need to excel at digital marketing, business analytics, data management, social media marketing, and online marketing.
Our marketing major will teach you all this and more through classes that develop you into a well-rounded marketing professional. You’ll be the brains, then the boss.
Declare a second major and combine the marketing major with business, digital communications, international business, psychology, or another area of interest. Our full-time faculty will advise you every step of the way and count your success as their success.
Need-based departmental scholarships are available.
Learn More About the Program
LVC’s ACBSP-accredited marketing program encourages you to focus your studies through classes in digital marketing, business and marketing analytics, management information systems, professional ethics, organizational communications, consumer and organizational behavior, personnel selling and sales management, online marketing, e-commerce, and persuasive writing.
$133,380
2021 median salary for advertising, promotions, and marketing managers
10%
projected growth for advertising, promotions, and marketing managers, 2021–31
19%
growth in demand for Market Research Analysts (2021–31, much faster than other professions) according to the Bureau of Labor Statistics
See the World
Marketing is a global discipline that will enable you to follow your dreams around the world. You can be prepared to succeed in a global economy through participating in one of our several semester-long or summer international study abroad programs.
Our marketing major will create pathways to a career anywhere in the U.S. or globally. Recent graduates who concentrated in marketing now work for global market research firms, international media outlets, professional sports teams, and Fortune 500 companies. Others have put their marketing education to work as entrepreneurs who own businesses ranging from golf gear and apparel to wineries and event venues.
