Business and economics double major Roman Schelhorn meets with a Breen Center advisor.

Consumer and User Behavior Minor

The Consumer and User Behavior minor is an interdisciplinary study program that complements the degrees of students interested in business/economics, marketing, psychology, and digital communication or other majors, as it provides specialized skills in consumer and user research. Other majors will find valuable skills as well. This minor provides students with the tools to analyze the factors that influence consumers' decisions, providing essential insights into markets, products, and user experiences.

Degree Requirements for Consumer and User Behavior Minor