Every performer needs an audience. With a music business degree from LVC, you'll gain the skills in marketing, production, and management needed to bring acts to center stage.
You’ll work in the industry while you’re still a student—gaining experience that will set you up to work for a record label or a touring company or in events management. For musicians interested in our music program, a music business concentration provides valuable insight on how the industry works. If you’d like to broaden your skills in marketing and production, consider double-majoring in Digital Communications.
Need-based departmental scholarships are available for students who qualify.
Learn More About the Program
The music industry requires skills in both art and commerce, and in LVC’s music business major, you’ll learn both. You’ll also receive extensive music instruction from accomplished performers, and get the chance to flex your production skills through our student-run theater company, Wig & Buckle. To apply for the music business program, you’ll need to audition (but don’t sweat it; visit our audition info page for what you can expect).
Bringing the Industry to You
VALE Media Industries Conference
Our student-run music label brings musicians, entrepreneurs, studio pros, and industry execs together every year. You can help organize the events—and make connections that will last years.
Want to know how it’s done in the real world? Every student in the music business program completes at least one internship. LVC students have worked with the Harrisburg Symphony Orchestra, Big Machine Label Group, EMI, and more.
You’ll use your knowledge of business, marketing, and music to open doors in all kinds of fields. Whether you stay in the music industry or choose another avenue in the arts and entertainment, you’ll find LVC alums there.
Television, Radio, & Film Studios
Live Concert Production
In Their Words
Featured News & Stories
LVC Music Events
Music to Your Ears
The Valley Record
Check out our podcast, which features stories of inspiration and achievement from the department of music at Lebanon Valley College.