Composer Jihye Lee to Take Center Stage as Artist-in-Residence at LVC
Music Business
Every performer needs an audience. With a music business degree from LVC, you'll gain the skills in marketing, production, and management needed to bring acts to center stage.
You’ll work in the industry while you’re still a student—gaining experience that will set you up to work for a record label or a touring company or in events management. For musicians interested in our music program, a music business concentration provides valuable insight on how the industry works. If you’d like to broaden your skills in marketing and production, consider double-majoring in Digital Communications. Need-based departmental scholarships are available for students who qualify.
Lebanon Valley College is accredited by the National Association of Schools of Music (NASM), 11250 Roger Bacon Drive, Suite 21, Reston, VA 20190-5248; Telephone: 703-437-0700, info@arts-accredit.org
Learn More About the Program
The music industry requires skills in both art and commerce, and in LVC’s music business major, you’ll learn both. You’ll also receive extensive music instruction from accomplished performers, and get the chance to flex your production skills through our student-run theater company, Wig & Buckle. To apply for the music business program, you’ll need to audition (but don’t sweat it; visit our audition info page for what you can expect).
21%
projected job growth for broadcast, sound, and video technicians, 2020-30 (Bureau of Labor Statistics)
Top 39%
of Best Colleges for Music in America
Career Opportunities
You’ll use your knowledge of business, marketing, and music to open doors in all kinds of fields. Whether you stay in the music industry or choose another avenue in the arts and entertainment, you’ll find LVC alums there.
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Arts Administration
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Entertainment Law
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Music Publishing
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Systems Integration
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Project Management
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Record Labels
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Television, Radio, & Film Studios
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Live Concert Production
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Marketing
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Operations
In Their Words
LVC’s Intro to Music Business class provided me with real insight into many facets of the industry. Meeting and talking with industry professionals has given me a glimpse into what it’s like to make a career in the music industry. These connections are one of the many ways I’ve gotten to experience real world, hands-on learning that will stick with me long past my time at LVC.
Miguel Santiago
’24,
audio music production major
I learned so much about being a leader, the music business, and business in general through my time with VALE Music Group. I was also able to gain and maintain a lot of industry connections which I still use today, and led me into my first job out of college.
Ally Hepp
’19,
AV Specialist, University of Maryland Baltimore County
LVC’s Music Business program offers an inside look into the modern music industry. Through our immersive VALE program, students gain first-hand experience in all facets of the business—artist management, event production, marketing, recording, and more. We connect students with Grammy and Emmy-winning professionals to get cutting-edge insights. Our goal is to provide the real-world skills and connections you’ll need to thrive in today’s music industry—and the music industry of tomorrow.
Carl Bahner
’07,
adjunct instructor in music
Related Programs
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The Valley Record
Check out our podcast, which features stories of inspiration and achievement from the department of music at Lebanon Valley College.