{"id":336,"date":"2022-07-27T20:40:15","date_gmt":"2022-07-27T20:40:15","guid":{"rendered":"https:\/\/www.lvc.edu\/offices\/marketing-communications\/"},"modified":"2024-10-23T08:57:47","modified_gmt":"2024-10-23T12:57:47","slug":"marketing-communications","status":"publish","type":"page","link":"https:\/\/www.lvc.edu\/offices\/marketing-communications\/","title":{"rendered":"Marketing &#038; Communications"},"content":{"rendered":"<section\n    class=\"\n        basic-hero\n            \"\n    >\n              \r\n        <img decoding=\"async\"\r\n                            class=\"basic-hero__image\"\r\n                            src=\"https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505.jpg.webp\"\r\n                            webp_src=\"https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505.webp.webp\"\r\n                            alt=\"Further More sign on campus\"\r\n                            srcset=\"https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505.jpg 2560w, https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505-300x208.jpg 300w, https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505-1024x709.jpg 1024w, https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505-768x532.jpg 768w, https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505-1536x1063.jpg 1536w, https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505-2048x1418.jpg 2048w, https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505-700x485.jpg 700w, https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505-1250x865.jpg 1250w, https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505-1500x1038.jpg 1500w, https:\/\/www.lvc.edu\/offices\/wp-content\/uploads\/sites\/4\/2022\/09\/IMG_1199-2-copy-1-scaled-e1664283640505-2000x1384.jpg 2000w\"\r\n                            sizes=\"(max-width: 1023px) 100vw,\n             75vw\"\r\n                                \/>\r\n    \n        <div class=\"basic-hero__inner\">\n        <h1 class=\"basic-hero__heading\">\n            <div class=\"basic-hero__heading-text-container\">\n                                    <span class=\"basic-hero__heading-text \">Marketing &amp; Communications<\/span>\n                            <\/div>\n        <\/h1>\n        <div class=\"basic-hero__breadcrumbs\">\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"body body--white body--line-left body--line-left-light-blue body--line-left-full \"\n    >\n    <div class=\"body__container\">\n                    <h2 class=\"body__heading\">A Strategic Partner<\/h2>\n                <div class=\"body__content\">\n            <p>The LVC Division of Marketing and Communications (MarComm) is a strategic partner that works across campus to support branding, enrollment, and advancement goals. We develop and implement communications and marketing plans for campaigns, departments, and programs to support the College&#8217;s priorities.<\/p>\n\n        <\/div>\n                    <div class=\"body__links\">\n                                                                                                                            \n<a href=\"https:\/\/forms.office.com\/r\/nJEQu1E3Wu\" target=\"_blank\" class=\"\n        base-button\n        base-button--yellow\n            \" rel=\"noopener\">\n    <span class=\"base-button__text\">\n        Request a Design Project\n    <\/span>\n    <svg width=\"1\" height=\"1\" class=\"base-button__arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16.15 16.15\" aria-hidden=\"true\"><path d=\"M9.23,3.11l-.77.82,3.4,3.64h-9V8.74h9.05L8.46,12.41l.78.82L14,8.17Z\" stroke=\"none\"\/><circle cx=\"8.08\" cy=\"8.07\" r=\"7.5\" fill=\"none\" stroke-miterlimit=\"10\" stroke-width=\"1.15\"\/><\/svg>\n<\/a>\n                                                                                                                                                                                                    \n<a\n            href=\"mailto:marcomm@lvc.edu\"\n        target=\"_blank\"\n            class=\"\n        base-button\n        base-button--hollow-dark-blue\n            \"\n>\n    <span class=\"base-button__text\">\n        Email MarComm\n    <\/span>\n    <svg width=\"1\" height=\"1\" class=\"base-button__arrow\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 16.15 16.15\" aria-hidden=\"true\"><path d=\"M9.23,3.11l-.77.82,3.4,3.64h-9V8.74h9.05L8.46,12.41l.78.82L14,8.17Z\" stroke=\"none\"\/><circle cx=\"8.08\" cy=\"8.07\" r=\"7.5\" fill=\"none\" stroke-miterlimit=\"10\" stroke-width=\"1.15\"\/><\/svg>\n<\/a>\n                                                <\/div>\n            <\/div>\n    <\/section>\n\n\n<section\n    class=\"body body--white  body--line-right-yellow body--line-right-full body--line-right\"\n    >\n    <div class=\"body__container\">\n                    <h2 class=\"body__heading\">When to Work with Us<\/h2>\n                <div class=\"body__content\">\n            <div>\n<p>LVC faculty and staff should work with MarComm on the following types of projects so that we can ensure messages and materials are on-brand, accurate, and effective:<\/p>\n<ul>\n<li>Mass emails and e-newsletters<\/li>\n<li>Social media accounts for LVC departments and programs<\/li>\n<li>Event promotion<\/li>\n<li>Print communications for external audiences<\/li>\n<li>Story leads for web, social, video, photo, and print content (We focus on success stories of students and alumni and faculty expertise.)<\/li>\n<li>Media inquiries and pitches<\/li>\n<li>Video and photography that can be used for enrollment, advancement, web, or social media purposes to reach wide audiences<\/li>\n<li>www.lvc.edu and GoDutchmen.com web content and optimization<\/li>\n<li>Digital and traditional advertising<\/li>\n<li>Issues and crisis communications<\/li>\n<li>Athletic Communications<\/li>\n<\/ul>\n<\/div>\n\n        <\/div>\n            <\/div>\n    <\/section>\n\n\n<section\n    class=\"callout-three-columns callout-three-columns--gray \"\n    >\n    <div class=\"callout-three-columns__inner\">\n        <h2 class=\"callout-three-columns__heading\">\n                            <span\n                    class=\"callout-three-columns__heading-text callout-three-columns__heading-text--\"\n                >Resources for Campus<\/span>\n                    <\/h2>\n                    <div class=\"callout-three-columns__copy\"><p>MarComm resources such as brand guidelines, policies, style guide, and electronic downloads of wordmarks, logos, templates, etc. can now be accessed in our\u00a0<a href=\"https:\/\/lvc4.sharepoint.com\/sites\/MarComm\" target=\"_blank\" rel=\"noopener\">internal website<\/a>.<\/p>\n<\/div>\n                <div class=\"callout-three-columns__links\">\n                            <div class=\"callout-three-columns__link\">\n                    \n<a href=\"https:\/\/lvc4.sharepoint.com\/sites\/MarComm\" target=\"_blank\" class=\"box-link box-link--yellow\" rel=\"noopener\">\n    <div class=\"box-link__text\">MarComm Resources<\/div>\n    <svg width=\"27.035\" height=\"23.007\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27.035 23.007\" class=\"box-link__arrow\">\n  <path d=\"M15.565,0,13.684,1.874l8.251,8.274H0V12.8H21.99l-8.306,8.331,1.881,1.874L27.035,11.5Z\" stroke=\"none\" \/>\n<\/svg>\n<\/a>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n<section\n    class=\"body body--white body--line-left body--line-left-medium-blue body--line-left-full \"\n    >\n    <div class=\"body__container\">\n                    <h2 class=\"body__heading\">Operating Principles<\/h2>\n                <div class=\"body__content\">\n            <div>\n<p>We engage key audiences through compelling written and visual communications, especially through digital channels (engagement=specific actions including inquiring, applying, visiting, enrolling, participating in campus life, giving, volunteering).<\/p>\n<p>We define, advance, and serve as guardians of LVC\u2019s brand; develop key messages and share points of pride with external audiences; rally campus around LVC&#8217;s brand identity; and collaborate with departments and divisions to ensure the brand is infused throughout communications and experiences.<\/p>\n<\/div>\n\n        <\/div>\n            <\/div>\n    <\/section>\n\n\n<section\n    class=\"body body--white  body--line-right-light-blue body--line-right-full body--line-right\"\n    >\n    <div class=\"body__container\">\n                    <h2 class=\"body__heading\">Marketing &#038; Communications Goals<\/h2>\n                <div class=\"body__content\">\n            <ul>\n<li>Increase brand awareness and affinity among core constituents.<\/li>\n<li>Provide marketing and communications strategies, plans, content, and tools to help LVC meet undergraduate and transfer enrollment targets by recruiting qualified students to the College\u2019s 10-county core and expanded priority territories.<\/li>\n<li>Support graduate and online program enrollment through multichannel marketing to generate and nurture leads.<\/li>\n<li>Support key giving campaigns and alumni engagement through multichannel marketing.<\/li>\n<\/ul>\n\n        <\/div>\n            <\/div>\n    <\/section>\n\n\n<section\n    class=\"link-list link-list--blue \"\n    >\n    <div class=\"link-list__container\">\n\n                    <h2 class=\"link-list__heading\">Resources<\/h2>\n        \n        \n        \n                            <div class=\"link-list_columns\">\n                    <ul class=\"link-list__column-list\">\n            <li class=\"link-list__column-list-item\">\n                    \n<a href=\"https:\/\/forms.office.com\/r\/nJEQu1E3Wu\" target=\"_blank\" class=\"box-link box-link--dark-blue\" rel=\"noopener\">\n    <div class=\"box-link__text\">Graphic Design Request<\/div>\n    <svg width=\"27.035\" height=\"23.007\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27.035 23.007\" class=\"box-link__arrow\">\n  <path d=\"M15.565,0,13.684,1.874l8.251,8.274H0V12.8H21.99l-8.306,8.331,1.881,1.874L27.035,11.5Z\" stroke=\"none\" \/>\n<\/svg>\n<\/a>\n        \n        \n                <\/li>\n            <li class=\"link-list__column-list-item\">\n                    \n<a\n            href=\"\/publicize-an-event\"\n        target=\"_self\"\n        class=\"box-link box-link--dark-blue\"\n>\n    <div class=\"box-link__text\">Publicize an Event<\/div>\n    <svg width=\"27.035\" height=\"23.007\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27.035 23.007\" class=\"box-link__arrow\">\n  <path d=\"M15.565,0,13.684,1.874l8.251,8.274H0V12.8H21.99l-8.306,8.331,1.881,1.874L27.035,11.5Z\" stroke=\"none\" \/>\n<\/svg>\n<\/a>\n        \n        \n                <\/li>\n    <\/ul>\n                    <ul class=\"link-list__column-list\">\n            <li class=\"link-list__column-list-item\">\n                    \n<a href=\"https:\/\/forms.office.com\/r\/kYyNqi9fzt\" target=\"_blank\" class=\"box-link box-link--dark-blue\" rel=\"noopener\">\n    <div class=\"box-link__text\">Business Card &amp; Name Tag Order Form<\/div>\n    <svg width=\"27.035\" height=\"23.007\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 27.035 23.007\" class=\"box-link__arrow\">\n  <path d=\"M15.565,0,13.684,1.874l8.251,8.274H0V12.8H21.99l-8.306,8.331,1.881,1.874L27.035,11.5Z\" stroke=\"none\" \/>\n<\/svg>\n<\/a>\n        \n        \n                <\/li>\n    <\/ul>\n                <\/div>\n                    \n    <\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-336","page","type-page","status-publish","hentry"],"acf":{"section_menu":458,"language":"en","alternate_language_urls":false},"_links":{"self":[{"href":"https:\/\/www.lvc.edu\/offices\/wp-json\/wp\/v2\/pages\/336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.lvc.edu\/offices\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.lvc.edu\/offices\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.lvc.edu\/offices\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.lvc.edu\/offices\/wp-json\/wp\/v2\/comments?post=336"}],"version-history":[{"count":18,"href":"https:\/\/www.lvc.edu\/offices\/wp-json\/wp\/v2\/pages\/336\/revisions"}],"predecessor-version":[{"id":2888,"href":"https:\/\/www.lvc.edu\/offices\/wp-json\/wp\/v2\/pages\/336\/revisions\/2888"}],"wp:attachment":[{"href":"https:\/\/www.lvc.edu\/offices\/wp-json\/wp\/v2\/media?parent=336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}