Marketing & Communications

A Strategic Partner

The LVC Division of Marketing and Communications is a strategic partner that works across campus to support branding, enrollment, and advancement goals. We develop and implement communications and marketing plans for campaigns, departments, and programs to support the College's priorities.

Request a design project via our online form.

When to Work with Us

LVC faculty and staff should work with MarComms on the following types of projects so that we can ensure messages and materials are on-brand, accurate, and effective:

Mass emails and e-newsletters
Social media accounts for LVC departments and programs
Event promotion
Print communications for external audiences
Story leads for web, social, video, photo, and print content (We focus on success stories of students and alumni and faculty expertise.)
Media inquiries and pitches
Video and photography that can be used for enrollment, advancement, web, or social media purposes to reach wide audiences
www.lvc.edu and GoDutchmen.com web content and optimization
Digital and traditional advertising
Issues and crisis communications
Athletic Communications

LVC Users: MarComm resources such as brand guidelines, policies, style guide, and electronic downloads of wordmarks, logos, templates, etc. can now be accessed in our internal website.

Operating Principles

We engage key audiences through compelling written and visual communications, especially through digital channels (engagement=specific actions including inquiring, applying, visiting, enrolling, participating in campus life, giving, volunteering).

We define, advance, and serve as guardians of LVC’s brand; develop key messages and share points of pride with external audiences; rally campus around LVC's brand identity; and collaborate with departments and divisions to ensure the brand is infused throughout communications and experiences.