Digital communications professor Mat Samuel talks about the joy of teaching dedicated students.
About Digital Communications at LVC
Design mobile apps, develop advertising campaigns, create branded identities, and develop start-ups and e-business plans. As a DigiCOM major, you'll combine art and science to become a master of technology—for today and tomorrow. Gain hands-on experience with industry-standard software, mobile devices, and 3-D printing. Concentrate in one of six areas: business technology, communications, design, programming, user experience, or videography.
Recent graduates have been hired as graphic artists, interactive media specialists, and marketing coordinators in places including Baltimore, Boston, Charlotte, Chicago, London, New York City, Orlando, Richmond, and San Diego.
Have you ever pushed a door instead of pulled it? Clicked on a tab on a website and found information that you didn't expect to find? How about flipped the wrong light switch? These issues occur because the designer did not center their design around the humans who use these objects.
Human-centered design focuses on understanding the wants and needs of individuals. Our DigiCOM and Interaction and Experience Design (I.Ex.D.) majors create ideas that work for users. Whether it's designing a new app, creating an experiential advertising campaign, designing a smart object or wearable, or building a new website, everything starts with learning about the user.
By combining human-centered design with prototyping and interactivity, students create solutions for the digital world.
- Combine business, communications, computer & data science, design, and user experience make and build projects to share with prospective employers
- You'll get the full attention of faculty throughout the program—a benefit you won't get a larger schools
- Work closely with faculty to develop career plans, create portfolios and résumés, and develop and showcase course assignments to find internships and prepare for the job market.
- Gain professional experience. Class projects often involve working with and solving problems for local and regional clients, such as The Hershey Company and Armstrong World Industries.
- Explore the interrelated elements of communication, business, design, and computer & data science in a setting that emphasizes design-thinking to solve communications problems.
- Practice usability testing methods to create more effective communications programs and projects.
- Gain real-world experience working collaboratively with the student-run Kalo Creative ad agency, VALE Music Group, and annual Flying Dutchmen Ale projects.
The uniqueness of the major has proved to be a guaranteed conversation starter throughout my career, and when explaining that my background is in computer science, business, communications, and design, the response is always the same—wow—it’s impressive.