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Vania Hardy ’12 Gains Web Design Experience at Pipeline Interactive Internship
10.23.12 |
Two days after graduation, Vania Hardy ’12 worked as a Web Design Intern at Pipeline Interactive in Lebanon, Pa.

At Pipeline, Hardy has updated client websites, worked with content management systems (like WordPress, Easy Publisher, Sitefinity), populated content on websites, and sometimes directly designed websites for smaller accounts.

“At Pipeline, I not only have to deal with HTML, CSS, and design, but I also have to edit, copy, and help brainstorm ideas for online marketing campaigns,” Hardy explained. “The combination of my design experience plus the communications concentration helped me to be well rounded. The rest of the digiCOM curriculum gave me perspective of the business side of the web design industry as well.”

Pipeline is responsible for providing comprehensive, integrated solutions to support business strategies. They are involved in building brand awareness, customer relationships, as well as user experience. Pipeline has worked with brands like Mike and Ike, Scholastic Books, and Casio.

Hardy mentions her time as a digital communications student as being very valuable for her work at Pipeline. Specifically, she credits the core digiCOM classes and the ideology of usability and information architecture as being very helpful in her daily work.

“They were a lot more relevant that I thought they would be,” admitted Hardy. “I helped perform a usability test with Scholastic [at Pipeline] and those skills proved to be extremely helpful. At my job, I use them constantly.”

Hardy left her internship to attend a Discipleship Training School with Youth With A Mission (YWAM) in Salem, Oregon. YWAM is an international volunteer movement of Christian missionaries. After five months of training, she will be leaving the country to help communities around the world.

Hardy has a lot to say to current students:

“Seek as much non-academic experience as you can, so that you learn how to connect with clients in ‘real life’. While employers want to see that you do good work, showing them that you’ve built relationships with real clients is also important. Also, keep up with the industry, as it is constantly changing. Read trade books and blogs, listen to podcasts, and talk to industry experts—keep learning beyond the classroom.”

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