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Holly Staub’s Designs Worth Millions
10.23.12 |
Since graduation, Holly Staub ’12 has been working as an interface design intern at SAP Americas, where she creates designs with millions of dollars on the line.

“Currently at SAP I create graphics for a variety of presentation materials for SE’s and Xcelsius Dashboards,” she explained. Others at SAP then “use these presentation materials to seal million dollar and above deals.”

Staub credits her strong network of fellow LVC students and professors for her current opportunity. In the past, Staub has done freelance work for other clients and she mentioned her network as the reason for those opportunities.

Even so, she has been able to use her own skills to solidify her importance as a designer.

“Having the technical understanding as well as a human centered design (HCD) background enables me to do my job well,” said Staub. HCD is a design methodology that requires understanding of needs, wants, and behaviors of real users.

Staub, as a digital communications major, concentrated in design. She detailed that the breadth of the major is helpful in her every day work. Her experiences with design, and usability have given her the skill set to get her job done successfully at SAP.

SAP Americas is the subsidiary of SAP AG, the world leader in enterprise application software and software-related service. Working with Fortune 500 companies as well as medium sized enterprises, SAP’s products are used all around the globe.

Staub recommends doing research and self-teaching, especially in regard with programming. As for keeping up with current creative trends, she says, “it’s vital in working in the design world to [know] what the latest is and how to apply it to your own work [to be successful].”


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