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Mobile Publishing Leads Cody Shepp ’12 to Career Success
10.23.12 |
Cody Shepp ’12, a double major in digital comunications and English, has been working as a web developer at Fresh Creative Inc., since graduation.

Collaborating with a small team of a little over a dozen people, Shepp is involved with marketing, design, and user interaction at Creative. He wears many hats. However, his main responsibility is to develop websites and applications for the company’s clients.

“From the beginning of working on a website project, I work with the account managers and designers to create a user-friendly site that accomplishes our clients' goals. I also develop custom CMS templates (mainly Concrete5 and Joomla - both front- and back-end coding) and I deploy and maintain Linux servers for those websites,” he explained. “In addition to those more technical areas, I'm also responsible for [Search Engine Optimization] and I give input on general Internet marketing strategy (using tools like Google Analytics, Adwords, etc).”

Concentrating in communications, the amount of web development that Shepp does may seem strange. However, he explains, “the most difficult part of my job isn't the technical part - it's communicating with clients in such a way that they can understand and appreciate exactly what it is that we can do for them.”

Fresh Creative, located in Lebanon, Pa., is a firm that provides strategies for marketing, advertising, and corporate branding, as well as creative solutions for consumer advertising and business-to-business marketing. From United Way to Cutco, a cutlery company, Fresh Creative has developed products for, and assisted some very different clientele.

Shepp credits his lessons learned while taking Mobile Publishing at LVC as being very valuable for the work he does now.

“Our project struggled in the beginning because we didn't have a solid grasp of the project's scope, and our client - the PT department - essentially had full control of the direction our project would take. Helplessly trapped in wire framing purgatory, we didn't make much progress until we created our first prototype. That prototype allowed us to make a list of actionable changes that greatly accelerated the iterative design/development process. Every time a project I'm working on gets stuck in the "idea" stage, I always create a concrete prototype that allows me to better define the path forward,” Shepp said.

To other students, he gives a bit of advice:

“Don’t be afraid to get technical. Learning a programming language isn’t as hard as you may think, and it provides endless opportunities for your future career.”

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