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Steve Whiskeyman ’09 a Founding Partner and Creative Director
10.23.12 |
Steve Whiskeyman ’09, a digital communications grad and recent entrepreneur, is a founding partner and creative director at Simpatico Studios LLC, in Bethlehem, Pa. Running the studio with his wife (and former digiCOM student) Jill Kidulic Whiskeyman ’07, these two grads have created a successful business on their own.

Whiskeyman explained, “We’re a digital design and marketing studio specializing in usability. We’ve been in business for about a year-and-a-half. We have many clients who do very disparate things, such as teaching yoga, writing plays that garner national attention, and engineering components for military applications.”

He directly references his experience as a digital communications student with his entrepreneurial success.

“I don’t think I could be doing what I’m doing without digiCOM. Certainly that has to do with the skills it imparted, like digital design, coding and technical and persuasive writing, but it’s more basic than that. I think if there’s something that separates digiCOM from other digital media programs at other schools, it’s that the major teaches you to be self-directing. It teaches you to juggle. It teaches you to be flexible. What it makes you into is a versatile job candidate.”

For Whiskeyman, Advanced Web Design proved to be a class that impacts his life on a daily basis. He explained how the fundamentals of Cascading Style Sheets (CSS, a revolutionary idea then) are crucial in the work that he produces today.

“By the time I graduated I felt prepared for anything, even entrepreneurship. That's probably because digiCOM doesn't educate in silos; it taught me how to identify opportunity and pursue it,” said Whiskeyman.

After graduation and before he became an entrepreneur, Whiskeyman was the marketing manager at Lebanon Seaboard Corporation in Lebanon, Pa. Whiskeyman was involved with email marketing, sweepstakes, online affiliate advertising, and website management during his time there.

He recalled one particular experience: “I had the opportunity to lead the introduction of a new product and work with the sales team to drum up enthusiasm from big customers,” he said. “It worked. That product is presently on the shelf at Wal-Mart.”

Whiskeyman advises current students to do whatever extra-curricular work they can.

“If you have the opportunity to apply the principles and skills the major imparts, via internship, campus activity, independent study or research assistance, take it. Don't think twice about your 15-credit schedule. In many ways, what you do beyond the curriculum is what counts to employers, clients and grad schools. Piece of advice I got from an upperclassman: It always gets done. Push your limits.”

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