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Multiple Concentrations Leads Janna Herbert ’12 to Integrated Marketing
10.23.12 |
Janna Herbert ’12, a digital communications grad boasting a dual concentration in design and business, is now working as a marketing coordinator at Phillips Office Solutions.

“At Phillips I administrate and create all online and print marketing communications to support our internal and external sales team…in order to drive sales,” said Herbert. “I also work closely with the director of sales, the director of purchasing, the sales manager, and a team of 15 sales account managers.”

Specifically, Herbert creates and designs sales flyers, manages corporate-vendor relationships, coordinates events, creates web banner designs, and all aspects of e-mail marketing. Herbert has to take over many responsibilities at Phillips.

“I have my regular duties at my job but my biggest strength is being able to tackle any project thrown at me and multitask in order to get everything done in a timely manner,” she explained.

Phillips Office Solutions, based out of Middleton, Pa., provides office supplies, document management solutions, and office furniture to other businesses. The company provides products from brands like Hewlett Packard, Sharp, Konica Minolta, and Steelcase. Phillips is also involved in the community, donating to over 100 non-profit and charitable groups.

She describes her experience in her Capstone class as being one of the most important experiences in her college career.

“There were times where we as a group had to tell our client, an executive, that in order for the project to move forward on time and on budget we couldn’t make certain changes he wanted. You can’t be afraid to stand up for what you know is right in the name of a successful project,” revealed Herbert.

Herbert, now in the professional world, gives some advice to current students:

“Soak it all in and use it! Listen in class, participate, and then use the skills you learn. There’s no good in memorizing information if you can’t apply it by means of an internship, freelance work, or on campus jobs that might relate to the field. The job market is tight and employers want to know that you have experience first and foremost.”

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