College Wordmark

The Lebanon Valley College wordmark and interlocking LVC logo are the fundamental visual representations of our brand. The Lebanon Valley College wordmark spells out our name in a distinctive manner and forms our primary mark. Always use the wordmark when communicating to external audiences. The interlocking LVC logo may be used with the wordmark or alone.

Wordmark Usage
The wordmark should appear prominently on brochures, flyers, posters, other print media, and electronic communications. The LVC interlocking logo is more commonly used on non-print materials, such as clothing, signage, and items directed to an audience more familiar with the College, such as alumni.

Only approved artwork can be used to reproduce the wordmark. The wordmark should not be reproduced smaller than 2 inches in width. It is preferred that the wordmark be reproduced in black or the College’s official colors—blue (PMS 540) or white. To ensure readability on dark backgrounds, the wordmark, in special circumstances, may also be reproduced in one of the colors in our secondary palette. The wordmark should not be used in any unauthorized color or any combination of colors.

Correct Uses:


Electronic Downloads

Under no circumstance should the wordmark be recreated by keyboarding the words. The wordmark has been carefully drawn and hand adjusted. This gives our wordmark the distinctive characteristics that make it unique.

Do not distort the size or shape of the LVC wordmark. Do not use any color combinations other than those specified above. Do not reproduce it using more than one color at a time. Do not use on an interfering background. Do not attempt to re-create or deface either with other graphics. A visual representation of Incorrect Uses of the LVC wordmark is available for comparison.

Minimum Size

The wordmark shall not be reproduced smaller than 2 inches in width.

Areas of Isolation

This term refers to the space around a wordmark or logo that must be clear of type or imagery in order to give the wordmark or logo sufficient presence. For the wordmark, that space should equal the height of the lower case letters. For the interlocking LVC logo, it should equal one quarter of the width of the logo. The only exception is when the wordmark is used with a return address on an envelope and the address of the College appears directly below it.

 

Questions about the College's wordmark? Please contact the Office of Marketing & Communications