Communications Concentration
The internet and digital technology are increasingly transforming the communications industry. As the communications industry migrates to new media, corporations and organizations need employees who understand the technology and can provide both written and visual content. Communications concentrators create this content--designing and developing written and visual content for print and digital media.
Students who opt for a concentration in Communications must complete four courses from the following, with at least three taken at the 300-level:
*DCOM 290
DCOM 340 Videography| Videography will focus on developing facility with scripting/storyboarding and techniques of using a video camera to capture moving images. Students will learn scripting/storyboarding, videography (lighting, composition, shot selection) and basic non-linear editing. Satisfies the video and communications concentrations. 3 credits. |
| Editing/Post-Production will teach students how to use the video editing and post-production process to tell stories using still and moving images and sounds. Students will learn non-linear editing for video and gain facility with the software and workflows of the video post-production process. Satisfies the video, design and communications concentrations. 3 credits. |
| Sound Design will teach students how sound contributes to storytelling and atmosphere. Students will study best practices in how to create and record audio, foley effects, sound effects, and score for use in video and other digital media (such as video games). Additionally, students will study audio editing and basic non-linear video editing workflows and software. Class will be composed of small hands-on projects and a large collaborative project. Satisfies the design, video and communications concentrations. 3 credits. |
| This course will investigate ways that digital technology continues to transform journalistic standards, practices, and values. Participants will study and learn how to create professional blogs, use audio and video equipment, and employ varied techniques to create narratives appropriate for multimedia platforms. By the end of the semester students should have enhanced their communications skills, and heightened their awareness of social, cultural, economic, and political implications of online technologies and applications. Prerequisite: ENG 213 or DCOM 280, or by permission of the instructor. 3 credits. (This course is cross-listed with ENG 316) |
| Students will gain an overview of the advertising industry and study the basic principles and techniques of persuasive copywriting for print and digital media. Additional topics to be covered will include campaign strategy and ad visualization. Satisfies Business Technology and Communications concentrations. Prerequisite: Junior standing or permission of the instructor. 3 credits. |
*DCOM 390
DCOM 465 Internet Marketing| The course examines the principles and processes of Internet Marketing. Students will examine current topics including search engine advertising; social media, online advertising strategies and models; metrics, and ethics. The course will also integrate a comparison and contrast of online promotion to traditional channels and extensively employ case studies. Satisfies the busiess and communications concentrations. Prerequisite: DCOM 260, or permission of the instructor. 3 credits. |
*Topic must apply to the concentration.