Business Technology Concentration
Courses in the Business Technology concentration teach you to understand the deployment of technology within and across companies. Understanding how technology is used to improve customer relationships, marketing, operations, and communication prepares the student to compete in a competitive, ever-changing marketplace.
Students who opt for a concentration in Business Technology must complete four courses from the following, with at least three taken at the 300-level:
BUS 340 Principles of Marketing
DCOM 333 Experience Design
DCOM 350 Corporate Branding
DCOM 384 Advertising Copywriting
DCOM 462 Customer Experience Management
DCOM 464 Enterprise 2.0
DCOM 466 Innovation
DCOM 465 Internet Marketing
*Topic must apply to the concentration.