Courses in the Business concentration teach you to understand the deployment of technology within and across companies. Understanding how technology is used to improve customer relationships, marketing, operations, and communication prepares the student to compete in a competitive, ever-changing marketplace.
Required courses:
BUS 130 Modern Business Organizations
| The course focuses on understanding the composition of modern business organizations with respect to the value chain they are a part of, relationships with other organizations in the value chain, and the functions and processes organizations use to create and deliver value to customers, stakeholders, and society. The course includes an introduction to key business communication software. |
Two of:
BUS 230 Principles of Management| A study of the principles of management and leadership as they apply to the effective and efficient operation of for-profit and not-for-profit organizations regardless of their size. Emphasizes the organization's structure, leadership, interpersonal relationships, managerial functions, and methods for assessment and control. |
| The development of writing, speaking, and listening skills for business management. |
| An overview of marketing from the management perspective. Topics include marketing strategies, marketing research, consumer behavior, selecting target markets, developing, pricing, distributing and promoting products and services and non-profit marketing. |
| This course focuses on the analysis of the factors affecting the purchasing decision in the marketplace and the application of behavioral and social science concepts to the study of individual and group buying behavior. The course emphasizes the use of this understanding in making marketing mix decisions. |
| A detailed study of the theories and models of organizational behavior and development, with emphasis on the practical application of these models in the workplace to improve individual, group and organizational performance. |
| The study of personal selling as a communication process and the management of the personal selling force. Emphasis is placed upon the development, implementation and evaluation of the sales presentation; and upon the role of the sales manager in staffing, compensating, motivating, controlling and evaluating the sales force. Effective oral and written communication is stressed. |
| Studies management techniques and procedures in international and multinational organizations. |
| Examines data sources and the role of information in management planning, operations and control in various types of business environments. Treats information as a key organization resource parallel to people, money, materials and technology. |
Recomended courses:
DCOM 290 Special Topics
At the discretion of the student's advisor, courses from other concentrations or from outside DCOM can be used to satisfy the required courses in this concentration.