About The Program

LVC’s Digital Communications Program (digiCOM) offers an innovative, interdisciplinary approach to emerging media and technology in which students can select concentrations in business technology, communications, design, programming, user experience, or videography. You’ll gain hands-on experience using industry-standard software and a range of tablets and mobile devices, as well as use of the department’s 3D printer.

Students collaborate with faculty, serve as project managers, and work with real clients. They design mobile apps, develop advertising campaigns, create branded identities, and develop start-ups and e-business plans. Recent graduates have been hired as graphic artists, interactive media specialists, and marketing coordinators throughout the globe, including in Baltimore, Boston, Charlotte, Chicago, London, New York City, Orlando, Richmond, and San Diego.

Why LVC?

    •  Our digital communications majors combine business, communications, computer & data science, design, and user experience to be involved in hands-on projects where they get to make things; it’s truly an applied major with concrete projects students can share with prospective employers.
    • Majors in the Digital Communications Program benefit from low student-to-faculty ratio through smaller classes and greater interaction with faculty than at larger schools.
    • Digital communications majors are required to identify areas in which they would like to work, research requirements of that field, and develop the required skills to be successful in that field.
    • Digital communications majors work closely with faculty to develop career plans, create portfolios and résumés, and develop and showcase course assignments to find internships and prepare for the job market.
    • The Digital Communications Program requires all majors to gain professional experience. Class projects often involve working with and solving problems for local and regional clients, such as The Hershey Company and Armstrong World Industries.
    • The Digital Communications Program explores the interrelated elements of communication, business, design, and computer & data science in a setting that emphasizes design-thinking to solve communications problems. Students learn human-centered design and usability testing methods to create more effective communications programs and projects. Digital communications majors gain real-world experience working collaboratively with the student-run Kalo Creative ad agency, VALE Music Group, and annual Dutchmen Ale project, among other innovative student initiatives.

 

 

The uniqueness of the major has proved to be a guaranteed conversation starter throughout my career, and when explaining that my background is in computer science, business, communications, and design, the response is always the same—wow—it’s impressive.

Digital Marketing Manager, MCPHS University, Boston

Kayla Fulfer ’12

Gallery of Student Work

Corporate Branding

Molly Gertenbach ’16

Package Design

Zane Brown ’16

Fundamentals of Design

Paul Markovits ’17