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Digital Communications Students Give Humane Society of Lebanon County a Makeover
04.16.14 |
During the spring semester, two of Lebanon Valley College’s digital communications classes, led by assistant professor Mat Samuel and associate professor Jeff Ritchie, partnered with the Humane Society of Lebanon County to redesign its logo and website. The students in Samuel’s class have been working together to create a new logo to give the Humane Society a more modern and eye-catching look, while the students in Ritchie’s class have been running website usability tests to create a more efficient and user-friendly website.

Suzy Biever ’12, Humane Society of Lebanon County communications director, believes that this partnership is beneficial to both the students and the shelter. “The students could benefit from some real world experience and the Human Society of Lebanon County could get some help with its logo and website from younger members of our community.”

These projects have allowed the students to exercise their skills and apply them to a real world setting. When creating an effective new logo, the students must consider what image the shelter is trying to portray and how to attract more people’s attention. The "winning" logo (pictured at right) was designed by Haley Dobart, a sophomore digital communications major from Bel Air, Md. It comes in a variety of color schemes and a square or horizontal format for versatility of use. Furthermore, website usability tests encourage the students to question the intended goals and audience of the shelter’s website in order to refocus its purpose.

Currently under construction, the Humane Society hopes that its new facilities and fresh logo and website will demonstrate the shelter’s efforts to move in a positive, progressive direction. In the future, the Humane Society hopes to offer other projects and internships to LVC students to increase student involvement in the shelter and to increase the shelter’s activity in the community. 

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