Valley News Recent Headlines
Digital Communications Majors Choose New Video Concentration
08.14.13 |
Students at Lebanon Valley College studying digital communications (DigiCom) will be able to specialize their classroom experience with a new video concentration.

Dr. Jeff Ritchie, chair of the Digital Communications Department and associate professor of digital communications, describes the purpose of the video concentration “to give students depth in video and motion graphics. While all DigiCom students will be introduced to videography and post-production as a part of the core curriculum, we expect those students who choose to concentrate in video to refine the skills and methods specific to the medium.”

The specific courses required by this concentration include Videography, Editing and Post Production, and Sound Design. Additional courses offered by the department also pertain to video, such as Motion Graphics.

“Video is now in the DNA of digital, interactive, and networked communications,” Ritchie said. “Many of our recent grads have gone on to work with video, as part of their careers in instructional design, technical communication, or advertising/public relations/communications. From a video training new employees, to instructional videos, to videos that explain an idea or move an audience to action, video has become a more prevalent part of the communications mix.”

“I can't emphasize enough though that the concentration derives its relevance and value in the context of the breadth of the major,” Ritchie continues. “The knowledge and practices in the video concentration are meant to augment and inform those of the core. Students are not going to graduate and start working in Hollywood. That's not how we've designed the concentration. Instead, students will graduate and find communications, advertising, or PR jobs, whose responsibilities require videography and post-production skills, in addition to understanding the basic principles of interaction design, markup and programming, and a background in design.”

In terms of every DigiCom student, video is now becoming more and more relevant. “Even if students never pick up a camera after they graduate, students now must understand the basics of videography, editing, and sequential storytelling, particularly if they are to work in an administrative capacity.”

As the DigiCom major moves forward, Ritchie foresees the program expanding beyond the existing concentrations of Business Technology, Communications, Design, Programming, User Experience and Videography to include more opportunities for students to specialize in different areas.

“DigiCom has long discussed the need for greater collaboration with Music Recording Technology. How rich an exchange our two students could enjoy if we could only engineer an opportunity for DigiCom and MRT students to collaborate on projects together. The sound design course is particularly exciting, as it marks the first of DigiCom's collaboration with Music Recording Technology.”


12.17.14
ValleyFest Presents DNK and We Are The In Crowd in Concert April 24 & 25
View Full Story

12.16.14
Christmas at The Valley Raises $2,900 for Operation Santa Claus
View Full Story

12.15.14
LVC Physical Therapy Professor Shares His Expertise with the Rockettes and Members of the NBA and WNBA at Radio City Music Hall
View Full Story

12.12.14
Dr. Jean-Marc Braem to Retire in December
View Full Story

12.10.14
EY Foundation to Provide Matching Gift for Alumnus Ryan Tweedie’s Recurring Gift
View Full Story

12.09.14
Lebanon Valley College to Host Dr. Michael Kimmel for Symposium on Inclusive Excellence
View Full Story

12.05.14
Watch Christmas at the Valley Live on LVCtv!
View Full Story

12.05.14
Vidya Lala '16 Reflects on Student Summit on Inclusive Excellence
View Full Story

12.03.14
Students Represent United Kingdom at European Union Simulation in Washington, D.C.
View Full Story

12.02.14
Alison Hartman ’07 Awarded Fulbright Scholarship to Israel
View Full Story

12.01.14
Professor Gail Sanderson to Retire in December
View Full Story

12.01.14
Lebanon Valley To Host Fifth Annual Military Appreciation Night
View Full Story

12.01.14
Dr. Owen Moe to Retire in December
View Full Story

12.01.14
Professor Victoria Rose to Retire in December
View Full Story

12.01.14
Dr. Mark L. Mecham to Retire in December
View Full Story

12.01.14
Dr. Elizabeth French to Retire in December
View Full Story