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Rosemary Bucher '14 Reflects on the Vale Music Conference
12.03.13 |
Jumping into the music business program with a late start (I fine-tuned my majors during my sophomore year), I had absolutely no idea what to expect of the music industry conference. I knew that it was a fully student-run event, and that professionals in the music industry would gather to discuss the state of the industry and share their experiences, but that was about it. It wasn’t that I didn’t understand the conference, but I hadn’t quite figured out what my role in it would be or how clearly it defines the music business program.

I eventually learned that the music business colloquium class works like a city—there are individual groups that work independently to create the conference as a whole. These groups accomplish tasks like marketing, logistics, funding, and bringing panelists to the conference. We’re encouraged to switch groups from year to year, and I’ve found myself working on our various design and web projects. My biggest challenge this year has been creating easily editable content to pass along to whoever takes over the web-related media next year. Because everything is student-planned (with guidance from Professor Snyder), we can take ownership over everything that happens in and out of the classroom. Every year we learn and plan for the future, and each conference gets better and better.

This year, I was lucky enough to shadow one of our headliners—music journalist Anthony DeCurtis. In his panels and in our conversations throughout the day, I learned about a side of the music industry I’ve always been interested in but haven’t had the opportunity to learn about. Our classes cover the structure of the music industry, but the conference gives us an opportunity to explore our specific interests and network with people who have already established themselves in the industry. The conference shows us the practical application of what we learn in the classroom. In my time as a music business major at LVC, I’ve always left the music conference excited about my major and what I have to look forward to when I graduate.

One of the most fascinating parts of my experience with the music industry conference has been seeing it evolve. In the past few years, we’ve changed our name—twice—and we’ve reached our goal of creating a unified brand for all of our industry-related projects. The Vale Music Group (which currently includes the conference and the record label and will be expanded to include publishing and booking) has created wonderful opportunities for students to express their creativity and innovation while practicing skills they will use in their careers. I’m proud of what I’ve helped make happen over the past few years, and I can’t wait to see the program continue to grow and evolve.

Rosemary Bucher is a senior music business and English major from Palmyra, Pa. She is pictured at right with conference presenter Sherri Mullen.

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