Valley News Recent Headlines
Molly O’Brien-Foelsch to Lead LVC’s Marketing and Communications
09.27.16 |
Dr. Lewis E. Thayne, Lebanon Valley College president, announced that Molly O’Brien-Foelsch, director of content strategy at Bucknell University, will join the College’s leadership team as chief communications officer Oct. 3, 2016. O’Brien-Foelsch, who will report directly to Dr. Thayne, brings nearly 20 years of professional experience in marketing and communications. She will oversee The Valley’s eight-member Office of Marketing and Communications.

“Molly has extensive communications experience and, most importantly, also has a proven ability to develop a communications strategy aligned with enrollment strategy,” said Dr. Thayne. “She understands our mission and clearly understands both the challenges we face and the possibilities that exist for the College and our prospective students.”

O’Brien-Foelsch has worked at Bucknell University since September 2003 in a variety of roles of increasing responsibility. She has been an assistant director of corporate and foundation relations and a senior writer, and has held management positions in the Bucknell Division of Communications. Most recently, as director of content strategy, O’Brien-Foelsch reported to the chief communications officer and managed a staff of 14 in the creation of video, social media, visual content, and editorial content across all delivery channels. During her tenure at Bucknell, her division won numerous CASE awards for excellence, including a Gold Award for its redesigned website, for which she and her team developed much of the top-level written content.

“I am excited about the opportunities ahead for sharing the many compelling stories of learning, innovation, and success that Lebanon Valley College has to offer,” said O’Brien-Foelsch. “There’s a discernible sense of momentum on campus, and I look forward to leading a team in communicating that both boldly and broadly.”

O’Brien-Foelsch is a summa cum laude graduate of Cedar Crest College and received her master’s degree in English from Bucknell in 1998. She was recruited to Lebanon Valley College after an extensive, national search.

During her service at Bucknell, O’Brien-Foelsch served on committees for brand positioning, Middle States re-accreditation, health care, campus climate, and a presidential search. She has also been a volunteer co-advisor for the student-run international service group that organizes alternative spring break trips to the Dominican Republic.



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